Demand Management

Our Services - From Consulting to Coaching

Each of our client programs are custom tailored to ignite growth and solve the specific demand management challenges. In catalyzing demand, we draw from an array of demand management services that are unique to us.  We can deliver these services through a traditional consulting engagement or an innovative coaching arrangement.  It's your choice as to what is best for you.

 

Branding

Shaping the growth agenda

Determining what drives and will drive growth in the business – securitizing and expanding existing relationships, attracting new customers in new markets, or justifying and sustaining a premium price in competitive markets.

Determining market psychology

Understanding target perspectives, uncovering their unique needs and wants and determining the rational and inspirational factors that influence their decisions and drive demand.

Branding strategy & positioning

Examining the intersection between drivers of demand and organizational strengths to identify opportunities for distinction and craft an engaging value proposition.

Branding architecture

Determining the role of each level of brand and orchestrating the relationship across all levels of brand to convey the breadth and depth of value available to targets.

Naming & identity

Building the core verbal & visual identity system.

Identity system optimization

Conveying a distinctive and consistent identity across all the touch points customers use in developing a relationship with the brand.

Messaging & tone of voice

Expressing personality through a distinctive communications style across all media touch points.

Engaging: Inbound Marketing

Customer journey mapping

Tracing and evaluating the process that customers move through in learning about your brand, deciding to buy and then working with you in an ongoing relationship.

Engagement management

Developing an effective plan for creating and leveraging informative content across highly interactive media including web, social media, PR influencer marketing and search optimization to engage current and prospective customers

Touch-point optimization

Evaluating and optimizing the key touch-points that customers use in learning about your brand, deciding to buy and then working with you in an ongoing relationship.

Delivering: Relationship Management

Internal brand engagement

Building the brand from the inside out by engaging employees to motivating them to rally behind delivering distinctive value.

Customer experience

Fixing identified pain points and creating new hero moments in the customer’s chain of experience to deliver the brand promise.

Governance, metrics and ROI

Building the systems and tools to manage the brand, measure its contribution to the business and ensure that it is fulfilling its role in driving growth.