Catalyst Branding

COACHING TO REIGNITE GROWTH

Opportunity

The Shaw family built a successful business in Western Canada by serving customers as good neighbors.  This “one of us” positioning helped to build solid and enduring customer relationships. However, growth was slowing with changing consumer behaviors and the incursion of new competitors who leveraged new technology and discounts to lure customers away. Leadership looked to a new CMO and his team to help stem this tide and reignite growth.

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Catalyst

We were invited by CMO Jim Little to coach his all-star staff and talented agency, Rethink in developing the integrated brand, engagement and custmer experience plans needed to reignite growth. Together, we examined the market psychology, competitor positioning and Shaw’s capabilities. From this, we buttressed the firm’s long standing good friend positioning, consilidated branding architecture under the Shaw brand to convey the breadth and depth of value offered across the firm, built a compelling new engagement program featuring a new identity and advertising campaign and created a rich new customer experience management program to increase satisfaction and reduce churn. The early returns validate the engagement and retention value of the new Shaw. With Shaw, you’ll never miss a thing.

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