Catalyst Branding

TRANSFORMING THROUGH DISRUPTIVE TECHNOLOGY

 

Opportunity

Led by visionary CEO George Slessman, IO is disrupting the data center and the cloud. To ensure success, IO needed to reinforce relevance and establish credibility for its transformational portfolio of products and services.

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Catalyst

We partnered with George, his powerful leadership team and corporate marketing group to help this disruptive technology innovator transform the data center and cloud infrastructure marketplace. Together we built a disruptive brand positioning and messaging platform and a compelling inbound marketing program featuring an award winning web redesign and an integrated social media plan. We continue to work closely as part of this team to build an effective relationship management system, launch new products, architect the solution portfolio and ready the organization for growth.

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It’s about fueling passions
Aremi Group

For Aremi Group, we unlocked fresh demand by fueling passions through a new .art TLD that provides creatives and curators with a dramatic new way to share their creations and collections. Tell me more

It's about transformation to reignite growth Shaw

For Shaw, we coached a world class team to solidify the company's position, express its distinctive value and reignite growth. Tell me more

It’s about igniting demand across the value chain Novelis

For Novelis, we helped tell this distinctive company's story more effectively to help convey its value for customers, clients and society as a whole. Tell me more

It’s about reinforcing and building the value of a global Icon brand
The Ryder Cup

For The Ryder Cup, we helped knit this once bifurcated brand into a single powerful brand, capable of capitalizing on its iconic heritage. Tell me more

It’s about preparing the organization to thrive for the next 20 years
PGA of Great Britain & Ireland

For the PGA of Great Britain & Ireland, we helped this venerable organization prepare for the next 20 years by uniting the organization behind a common ambition to reinforce the value of the PGA Professional in the eyes of the golfing public. Tell me more

It's about blending equities to brand a winning combination IGT

We coached a combined team of worldclass branding and marketing experts to position the new IGT for success. Tell me more

It's about coaching to enable a new growth strategy Eurasia Group

We partnered with the creative powerhouse Odgis + Co to help coach the talented team at Eurasia Group through the transformation of their positioning and brand touchpoint system. Tell me more

It's about the freedom to unlock substantial demand BASELAYER

We spun out BASELAYER as a stand alone company to remove competitive conflict and tap into significant latent demand. Tell me more