WHERE LEGENDS ARE FORGED
Opportunity
This venerable brand was schizophrenic. The brand, owned in Europe by the European Tour and the PGA of Great Britain & Ireland and in the US by the PGA of America, was actually two different brands, with separate logos and sponsors. This severely diluted the value of this global icon.
Catalyst
We joined with the owners to transform this schizophrenic brand into an integrated global asset capable of capitalizing on its iconic heritage. We captured the essence of the brand for golfers and fans in a new global tag line, created a dynamic new brand identity, built an integrated merchandizing strategy with a new global sponsorship tier and defined the brand experience both at the venue and in the virtual world. This new brand was formally launched with the 2012 match at Medinah, which will go down as one of the most memorable in history.
It’s about fueling passions
Aremi Group
For Aremi Group, we unlocked fresh demand by fueling passions through a new .art TLD that provides creatives and curators with a dramatic new way to share their creations and collections. Tell me more
It's about transformation to reignite growth Shaw
For Shaw, we coached a world class team to solidify the company's position, express its distinctive value and reignite growth. Tell me more
It’s about igniting demand across the value chain Novelis
For Novelis, we helped tell this distinctive company's story more effectively to help convey its value for customers, clients and society as a whole. Tell me more
It’s about transforming a market through disruptive technology IO
For IO, we established the brand and engagement program needed to help this transformative company disrupt the marketplace for enterprise scale infrastructure technology. Tell me more
It’s about preparing the organization to thrive for the next 20 years
PGA of Great Britain & Ireland
For the PGA of Great Britain & Ireland, we helped this venerable organization prepare for the next 20 years by uniting the organization behind a common ambition to reinforce the value of the PGA Professional in the eyes of the golfing public. Tell me more
It's about blending equities to brand a winning combination IGT
We coached a combined team of worldclass branding and marketing experts to position the new IGT for success. Tell me more
It's about coaching to enable a new growth strategy Eurasia Group
We partnered with the creative powerhouse Odgis + Co to help coach the talented team at Eurasia Group through the transformation of their positioning and brand touchpoint system. Tell me more
It's about the freedom to unlock substantial demand BASELAYER
We spun out BASELAYER as a stand alone company to remove competitive conflict and tap into significant latent demand. Tell me more
