Catalyst Branding

COACHING TO OWN THE FUTURE

Opportunity

The venerable PGA of Great Britain & Ireland thrived under the quarter century tenure of its iconic CEO, Sandy Jones. However, the organization found itself at an inflection point as the result of an economic downturn and shrinking demand for golf. The longstanding role of the organization and its members was under threat.

aboutpgalessonrose

Catalyst

We joined Sandy and his team to help stem this tide and reestablish the indispensible role of the PGA Professional in the business and experience of golf. We started with a new branding and engagement program designed to celebrate the many roles played by members to call new attention to the value of the PGA Pro. The team dedicated its efforts to optimize the effectiveness of the education and training programs designed to ensure the Pro’s sustained expertise. In the process, we solidified the PGA’s role as the driving force for golf in the UK, Europe and around the world. We capitalized on the value of the brand through a lucrative licensing program. We worked diligently to engage the staff and secure their commitment to doing what is needed to thrive now, and into the future. In the end, this work helped to raise our collective game and securitize the PGA’s role as the “heart” of golf, now and into the future.

heartofgolf

It’s about fueling passions
Aremi Group

For Aremi Group, we unlocked fresh demand by fueling passions through a new .art TLD that provides creatives and curators with a dramatic new way to share their creations and collections. Tell me more

It's about transformation to reignite growth Shaw

For Shaw, we coached a world class team to solidify the company's position, express its distinctive value and reignite growth. Tell me more

It’s about igniting demand across the value chain Novelis

For Novelis, we helped tell this distinctive company's story more effectively to help convey its value for customers, clients and society as a whole. Tell me more

It’s about reinforcing and building the value of a global Icon brand
The Ryder Cup

For The Ryder Cup, we helped knit this once bifurcated brand into a single powerful brand, capable of capitalizing on its iconic heritage. Tell me more

It’s about transforming a market through disruptive technology IO

For IO, we established the brand and engagement program needed to help this transformative company disrupt the marketplace for enterprise scale infrastructure technology. Tell me more

It's about blending equities to brand a winning combination IGT

We coached a combined team of worldclass branding and marketing experts to position the new IGT for success. Tell me more

It's about coaching to enable a new growth strategy Eurasia Group

We partnered with the creative powerhouse Odgis + Co to help coach the talented team at Eurasia Group through the transformation of their positioning and brand touchpoint system. Tell me more

It's about the freedom to unlock substantial demand BASELAYER

We spun out BASELAYER as a stand alone company to remove competitive conflict and tap into significant latent demand. Tell me more