SIMPLIFYING THE DATA CENTER AND MAKING IT SMART
Opportunity
Baselayer’s innovative modular datacenter technology offered the potential to transform the service provider marketplace. But, because the division was housed within a major competitor, key service provider targets were reluctant to consider the technology. Spinning out the division as a stand alone company would unleash significant new demand.
Success with this newfound freedom required the creation of a new brand, internal engagement program, marketing strategy and customer relationship management system – all with limited people and financial resources – within less than 3 months.
Catalyst
We partnered with leadership to create the positioning, name and touchpoint identity system needed to establish the new company.
We worked diligently to create in house competencies in brand management, inbound marketing, PR, digital marketing, and events to ensure the new company was self sustaining at launch. We coached the marketing team in mapping the path to purchase and in shaping the marketing strategies and programs required to seat the new brand and capture latent demand.
We continue to play an important coaching role as these emerging capabilities are developed and honed.
It’s about fueling passions
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It's about transformation to reignite growth Shaw
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It’s about igniting demand across the value chain Novelis
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It’s about reinforcing and building the value of a global Icon brand
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It’s about transforming a market through disruptive technology IO
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It’s about preparing the organization to thrive for the next 20 years
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It's about blending equities to brand a winning combination IGT
We coached a combined team of worldclass branding and marketing experts to position the new IGT for success. Tell me more
It's about coaching to enable a new growth strategy Eurasia Group
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