Catalyst Branding




ICANN’s decision to expand the universe of top-level domain names unlocked opportunity for entrepreneurs. Aremi’s challenge was to distinguish their offer to secure a meaningful share of the new demand ignited through ICANN’s initiative.


We examined the market psychology and uncovered a distinctive opportunity for a new .art domain. Aremi’s unique targets – artists and art lovers – seek new and highly visible opportunities to share their creations and collections. The new .art domain would provide a perfect opportunity to fuel this desire. We simply needed to build visibility for the new offer and convey its distinctive value proposition to ensure its success. Our goal was to capture immediate attention and hold that attention throughout the process of securing the right to own and market the new domain. We designed a compelling engagement program that leveraged a highly creative identity system and distinctive social media program to build interest and motivate curators and creatives to secure their very own .art domain name.

It's about transformation to reignite growth Shaw

For Shaw, we coached a world class team to solidify the company's position, express its distinctive value and reignite growth. Tell me more

It’s about igniting demand across the value chain Novelis

For Novelis, we helped tell this distinctive company's story more effectively to help convey its value for customers, clients and society as a whole. Tell me more

It’s about reinforcing and building the value of a global Icon brand
The Ryder Cup

For The Ryder Cup, we helped knit this once bifurcated brand into a single powerful brand, capable of capitalizing on its iconic heritage. Tell me more

It’s about transforming a market through disruptive technology IO

For IO, we established the brand and engagement program needed to help this transformative company disrupt the marketplace for enterprise scale infrastructure technology. Tell me more

It’s about preparing the organization to thrive for the next 20 years
PGA of Great Britain & Ireland

For the PGA of Great Britain & Ireland, we helped this venerable organization prepare for the next 20 years by uniting the organization behind a common ambition to reinforce the value of the PGA Professional in the eyes of the golfing public. Tell me more

It's about blending equities to brand a winning combination IGT

We coached a combined team of worldclass branding and marketing experts to position the new IGT for success. Tell me more

It's about coaching to enable a new growth strategy Eurasia Group

We partnered with the creative powerhouse Odgis + Co to help coach the talented team at Eurasia Group through the transformation of their positioning and brand touchpoint system. Tell me more

It's about the freedom to unlock substantial demand BASELAYER

We spun out BASELAYER as a stand alone company to remove competitive conflict and tap into significant latent demand. Tell me more