A Fresh Paradigm
The frame of reference in branding has changed. It’s no longer about branding for consistency. It’s about branding to drive growth. We’ve moved beyond brand management to Demand Management. Demand Management leverages three integrated Demand Catalysts to drive growth – promising through effective branding, engaging through inbound marketing and delivering through relationship management.
Consulting or Coaching
Today's clients need a choice. Some choose to embark on a traditional consulting engagement to create the plans and implemention programs necessary to ignite demand. Other clients ask us to coach their internal teams through the process of crafting the strategies and programs necessary to fuel growth. Those that choose the coaching route find that their teams take greater ownership of the results of our engagement and as a result are more diligent in managing the process through to success. Either way, together we can unlock the drivers of demand to fuel new growth for your business.
Driving Demand: Three Integrated Modules
Promising Through Branding
Branding establishes the platform for managing and driving growth. Effective branding defines the fundamental promise for all targets, organizes the portfolio across all offers and conveys the brand personality in all touch points across the customer journey. Well executed branding answers the questions of “Who,” “What,” and “Why” for all targets.